Here are a couple pro-tips put together with our favorite comedy folk in mind.
A lot of stand-up comedians are powering Internet distribution of their comedy specials with VHX. Think ‘digital merch table’: It works because you can use your own voice, control your own video releases (timeline, geography, and pricing), and see the actual data including contact information for everyone you sell to. Coincidentally, it’s way easier than carrying around boxes of DVDs.
And no you don’t have to be Louis CK. A million zillion fans helps, sure, but eliminating the barriers between you and your audience (or, between your comedy special and your fans’ wallets), is positive at any scale. Trust us: If you have a mailing list in any form, you’ve got a good start.
Think outside the box with pre-orders, discounts, & bundles
Getting creative with how you sell your content really makes a difference. We keep seeing successes when artists engage their audience early by offering pre-orders. Greg Proops filmed a live special at the world famous Musso & Frank restaurant in Hollywood, and made a unique coupon code for his podcast listeners to pre-order Greg Proops Live at a discount. And if you have more than just one video, make a deluxe version and sell it all together the way Brian Posehn bundled together the album and video versions of his classy stand-up special The Fartist. In our experience, we see customers will pay more to buy more. Maybe include some behind-the-scenes footage, or jokes that didn’t make it in the show.
Keep fans posted
The most successful comedians are the ones who really work at promoting. Take all the email addresses you’ve collected and send Updates with our newsletter feature or another newsletter program, and don’t slack in implementing all those handy social media platforms to make sure the word is getting out there. Jim Norton made sure to talk directly to his fans on Facebook and Twitter, and gabbed on various radio shows to promote American Degenerate.
Make your $%*& available everywhere
VHX works globally, so fans can watch anywhere (and on any device), as long as they’ve got an internet connection. And it helps to make your work available everywhere. 100% of our top ten best-selling titles across the platform are available worldwide. You don’t have to wait until your special gets picked up on Comedy Central to get it to your fans. Aziz Ansari released Buried Alive on Netflix, and is also selling it alongside his previous self-release Dangerously Delicious on azizansari.com. Bob Saget's That’s What I’m Talkin’ About premiered on Showtime, and you can now get it directly from his website. Give your audience as many opportunities as possible to see your jokes and support you, and the data says: They will.