Until Oct. 23: New Cinepacks bundle of inspiring sports docs
Our friends at Bond 360ª are hosting their second “Pay what you want” bundle of films under the banner of Cinepacks. Their inaugural VHX bundle experiment was the very awesome “Creativity Bundle" — Now, they’ve assembled four inspiring sports documentaries for customers on a sliding payment scale, available through Wednesday Oct. 23.
This kind of promotion is an awesome way for fans of one film in a publisher’s catalog to learn about others they might love. If you’re into surfing, basketball, professional jump-roping, the ocean, smalltown America, marathons, sand, ultimate adventure, or being inspired by the will and determination of the human spirit, check out Stephanie in the Water, Medora, Doubletime, and Desert Runners — or gift it to a friend right in the purchase form.
Learn how to use the “pay what you want" feature.
Jamie W. on “Hollywood 2.0”
"You might’ve made the most amazing film in the world but you have zero followers on Twitter. What are you going to be doing to get the word out?"
"In the old system, that meant you needed to take it to festivals, and get permission from a lot of people to get this out to audiences. But, in the new paradigm of the Web, there are so many people who can help you promote that it just becomes a question of: How do I get in touch with them? How do I get this in front of them? How do I send them a Screener, or send them a Free Copy, so they can check this out and fall in love with it, and then help me get the word out?" –Jamie Wilkinson re: direct internet distribution on Peter Katz’s podcast, Hollywood 2.0
On that note: Learn more about sending free, secure digital screeners
Link YouTube videos straight to your site
With YouTube Annotations, you can add pop-up notes to your videos that send viewers straight to your website in just a click! Use them to point fans to your buy page, tell them about related content they’ll love, even share a coupon code.
Don’t have anything on YouTube? Check out these pro-tips for what to add! If you’ve already posted your trailer, add some annotations now and start converting YouTube views to *sales.* PRETTY COOL.
Foo Fighters: Sonic Highways
It’s their 20th anniversary, and Foo Fighters are about to release their eighth album, “Sonic Highways.” Each of the eight tracks was recorded in a different US city: Austin, Chicago, Los Angeles, Nashville, New Orleans, New York, Seattle, and DC. And why stop there? There’s also a corresponding, eight-episode musical travelogue for HBO by the same name, with appearances from Willie Nelson to Coldplay — Dolly Parton to Kiss. Dave Grohl, please take us on your next road trip.
Sonic Highways the series premieres on HBO in the U.S. of A. on October 17th. If you’re outside America, GOOD NEWS: You can pre-order it now at buy.foofighters.com.
“ The idea is really simple: websites are an under-utilized resource that filmmakers and distributors can use to reach fans directly. You can actually have a relationship with your audience, you can get data about what’s happening, and you can deliver a high-quality watching experience without having to rely on somebody else. ”
Hacking Arts @ MIT
This past weekend, Kevin Sheurs and Charlie Tran of VHX’s dev team had the distinct honor of mentoring at the MIT Hacking Arts hackathon. And speaking of honor, their mentees emerged victorious as “Best Hack in Film/TV/VR.” Video hackers LuxLoop used the Microsoft Kinect to experiment with how spatial and physical location of an audience can play a part in film storytelling. When the viewer walks across the room, the camera angle on screen responsively changes. Being closer or further from the screen affects the editing and camera angles as well, changing not just the viewing experience, but the film’s emotional impact at large. *Pretty cool.* LuxLoop took home some Chromecasts and VHX schwag, plus ongoing mentorship.”
Kevin also repped VHX on a panel called “CLOSER TO LIFE: SURROUNDING THE WORLD IN FILM / TV / DIGITAL" along with some excellent television, video, and film innovators. +1 for that title.